Airbus Catalog

The Airbus catalog was a publication created utilizing the Airbus Helicopter Company. This company and theme were chosen for the project as I hold a background in aviation, particularly with helicopters, and also because I am particularly fond of the aircrafts this company distributes. While developing the publication concept, the issuing of the publication was designed to be distributed to customers once a year, around the annual Heli-Expo. The Heli-Expo was chosen for distribution as this event is a large promotional event for the entire helicopter industry in the United States as well as brings in a lot of sales for the company. It was also chosen to distribute the catalog prior to the event to current Airbus customers via USPS to inform them of company news, Heli-Expo events, and aircrafts available for the year. The publication would also be made available at the event as a promotional piece as well as assist with sales.