Sol Printed Promotional Material

The Sol carbonated fruit drink was marketed toward women between the ages of 20 and 40. These women are generally either in college or college graduates, with a slightly higher income. The brand was marketed toward the party girl and made available as an alternative to drinking alcohol or also as a drink mixer. Bight colors and bold type were included to stand out the product against other brands, while the “party people” were incorporated to bring the party feel to each promotional piece.